International Photo Contact
Interview: How can the photo industry get back on track for growth? Emotions instead of technology.
The branch magazine ‘International Photo Contact’ dedicated a three-paged interview with Mayflower Concepts in its May issue to discuss how one can turn the double digits shrinking camera market into a growth industry again.
What impacts have smartphones, what influence has the photographic industry itself to the current situation? And are there any success stories in other markets that the photo market can learn from?
Please read the complete interview and our responses to that most urgent question here.
"If we are not careful, we will educate a generation, who knows cameras only as an icon on Smartphones"
The Presentation by Mayflower Concepts at the Business Forum Imaging (BFI)in Cologne in February this year
Following the forum’s motto Heino Hilbig, CEO of Mayflower Concepts asked the audience “How smart is the imaging market in reality ?" and warned the attending representatives of industry, trade and press against whitewashing the crisis of the photo industry. Using recent figures he showed, that the shrinking of the camera market is much more dramatic than even in the "great crisis of film photography” in the mid 90s.
What impact a shrinking camera market will have to the entire photo industry, can be shown – next to Gfk-figures - impressively from the statement from the laboratory giant CeWe Color: 98% of its revenues the Germany based company are still coming from camera images while all other image sources (such as smartphones or tablet PCs) count only for 2% of their turnover.
That it is still possible to find creative ways out of this crisis –same as in the mid 90s crisis – has ebeen demonstrated in the Mayflower Concepts presentation. Obviously this part was impressive enough too – as can be seen from the high press coverage:
“How smart is the Photo industry?”
Already on the title page the globaly read magazine ‘International Contact’ quoted the key question of from Mayflower Concepts' presentation at the Business Forum Imaging in Cologne.
On page 10 of his magazine publisher Thomas Blömer stated:
“The presentation of Heino Hilbig (Mayflower Conecpts Marketing Consultants) at the business Forum Imaging Cologne provided a real ticking-off for the photo and imaging sector. The former Marketing Director of Olympus Europe said photography’s image was still characterized by complexity. For this reason, taking good pictures was, for many consumers, not connected with fun and good experience but with science. The industry needed to change this quickly if coming genrations were to associate the term ’camera’ not just with an icon on their smartphone, he said. He also gave a few suggestions on how photography’s technically oriented image could be corrected.