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The end of the Smartphones: Dawn of a new photographic market?

New study of Mayflower Concepts shows huge potential for the post-smartphone era

 

 

26

Oct

2016

 

The global photographic industry  has lost about 75% of its business just in the past 5 years. And actual figures show: the bottom of that tendency doesn´t come in sight yet. Each supplier and brand  is currently seeking for individual ways out of this crisis. Companies shrunk themselve, release  staff and adjust their line-up to the falling demand.

But:  resources, which are reduced now, are lacking for the next generation of photo-devices, which is going to come soon.

Our recently published study

Global Imaging Business Report 2016

The end of smartphones- what will we use for photos tomorrow?

shows, that the end of the smart phone era is expected to come within the next five to eight years. And it will be followed by new technologies, which have the potential for about 350 million image capture devices every year.

By this, this new photographic market would be about three times bigger than the traditional camera market ever was.

How do you prepare your business for the future?  Have a look to the content of the report, which we have attached to this mail.

The Global Imaging Business Report 2016 can be ordered via e-mail or on our website and is available for members of the photographic industry for free.


 

 

3

SEP

2015

 

Collapsing camera market:

Have we finally reached the bottom line?

New analysis of the camera market of Mayflower Concepts brings surprising findings

A quick look at the latest data provided from Mayflower Concepts on the base of the raw data from Japanese Imaging Association CIPA could make the market participants feel slightly optimistic again. Using so-called 12 month rolling data* there seems to be at first sight a reassurance of the market. However, unfortunately, this is a misleading interpretation of reality.
  
A look to the details shows quickly that the world markets develop very differently and "optimism" is not yet the right expression to describe the European imaging market. 
 
Europe : compact decreases , SLR crashes - but as well mirrorless system cameras cannot increase since long any more
 
While the sales figures for compact camera** stabilized in Europe at a low level , the SLR figures ** crashed here stronger than in other world markets . In addition, the mirrorless systems in Europe develop for two years just stable and thus - in contrary to the widely published success stories - gain market share only because of the decrease of SLRs.
 
 

Based on the CIPA numbers can also be seen that the increase of average prices in the European markets is not happening because consumers did consciously choose more valuable, more expensive cameras: After transfering the CIPA data into local currencies using historical exchange rates , it becomes clear that the camera makers at best achieve stable average prices .
Mayflower Concepts will publsih a free study about the development of the global photo market this autumn. If you like to receive this study
directly , please send us an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

* We convert the raw CIPA data on into so called rolling years. So each month always shows the sales or production figures of the last 12 months. By this all seasonalities such as  Christmas or holiday shopping peaks are included in each record.
** Shipments to Europe


'Smartphones are not the real enemy!'

Why the photographic market collapses and how effective countermeasures could look like.

Presentation held at Consumer Electronic Show (CES) and PMA, Las Vegas, January, 2015

  

 

15

JAN

2015

It is an ongoing discussion: Smart phones killed the traditional camera and photo business. But surprisingly enough: No-one ever has checked and proven that statement by analyzing the facts behind that statement.

Thanks to data, we have received from German market research company GfK, we could first time ever compare ten years of sales data for smartphones, cameras and MP-3 players.

The results are astonishing enough - and give hope, that manufacturers, service providers and trade do not need only to stand and watch the shrinking market - but can start to work on effective countermeasures.

 

Here you find the presentation as PDF and - even better for understanding - the full presentation as video.

In case you are using Mozilla Firefox, the PDF may not be shown correctly due to a bug in Firefox. Please download the file and open it using Adobe PDF-Reader.

 

Full length video of presentation at CES, Las Vegas (50min):

 

 

 

 


 

Dying market 'Photography'? A call to action to CIPA, Photoindustrie-Verband and PMA

Presentation held at Gfk Imaging Summit 2013

 

 

3

DEC

2013

The imaging market is in one of the biggest crisis ever: The market for cameras is shrinking with double digit percentage year on year and - according to actual CIPA - may reach this year only 50% of what we saw just four years ago.

How to stop this? How to turn the market back to something, which inspires consumers, enhances the market and satisfies trade and manufacturers again?

Find here the presentation video.

If you like to read the presentation itself, please find it here.

In case you are using Mozilla Firefox, the PDF may not be shown correctly due to a bug in Firefox. Please download the file and open it using Adobe PDF-Reader.

 


Facebook: Just eight posts to success.

Photo industry far behind - fashion in front

Brand activities on Facebook evaluated

 

 

2

OCT

2013

What are the factors for success on Facebook? What generates 'Likes', 'talk abouts' and user comments ? To figure out these factor, Mayflower Concepts and its partners have developed a tool called Socialysis , which we are testing currently. Socialysis compares  facebook users' reactions (comments, shares and likes)with the activity rate of the site operators.

For a marketing presentation at the international congress Business Forum Imaging , we put the first , very surprising results together. 280 Facebook pages from different sectors were analyzed for this.

We were curious, if we could find correlations between activities and reactions, which may help to  develop rules for an cost saving, efficient use of the medium of Facebook.

In fact, the preliminary findings suggest that one can find such rules.

One example is, that most companies
activate their fans with less than 10 own posts per week . In the observed period we found significantly higher values only from just companies in transport services (such as airlines or railroad  lines) with 40 posts per week , and fashion brands specialized on the young target group (34 posts per week ) .

 

But both branches pay for the flood of posts with a (relative) decline of consumer interest . In KPIs - the responses to these posts (post Likes ) and in the relative growth rates - both industries can be found rather in the lower third of the observed branches.

Photo business scores below average


For the preparation of our presentation at the Business Forum Imaging in Cologne we were particularlyinterested in the question of whether the photo industry benefits from the special role, images play in social networks.

In fact, it turned out that people on Facebook are much more interested in pictures as such as to the information published by photo brands, service providers and trade there.

If you are interested in further details, don't hesitate to call us or write us.


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Global Imaging Business Report 2016