user_mobilelogo

 

 

 

Welcome to the day after tomorrow!

Innovations are flooding us in ever more rapid succession. So fast that entrepreneurs and managers can lose their grip on the situation. Which changes are happening? On this website, our #future blog, we briefly inform you about the latest developments and additionally try to sporadically arrange in order the impacts of these developments.

 


 

Since January:Your website is ranked down in Google search results.

But: There is a chance to move your website to the local results too - even as centrally operating brand!


 

 

3

OCT

2013

It is not well known yet: just a few months ago Google changed the ranking methodology for its search results: The first sites shown below the paid ads a preferely given to local results.

By this, Google just follows it's own findings, stating that already now 20 % of all searches on PCs  are seeking for results in the immediate vicinity - and on mobile devices this share is increasing up to 40 %.

Consequently around 7% of all search results are already local results in US (source:Google) and Germany (source: Sitrix http://www.sistrix.de/).
 
Place 1 to 5 of the
Google search results usually show paid advertisements and local results

 

This means: Other pages such as yours are clearly shifted down. A disaster - if you bear in mind that the fifth position in Google search is just clicked by 5% of user only - and click through rates (CTR) from the second page show figures belwo 1% .


Or in other words :

You lose at position 6 has 95 out of 100 potential customers - and from the second results page already 99 of the possible 100 prospects.

 

Google itself recommends to set up up an own page for each branch including an entry on Google maps. Matt Cutts ( head of Webspam team at Google ) recommends this strategy in his blog.

But: What to do, if your company operates centrally - without local branches? According to Matt Cutts there is no chance to get into the  regional results .

Our tipp: What do you do when you as a brand has only one location - involve partners !