Don't be afraid of the future, Mr. Spock!
Our lectures on the future awaken curiosity and awareness of changes in your sector or your business.
What would it be like if we could foresee future developments in our own market? Is something like that possible? If yes, how does it work? With the aid of selected examples from technology, companies and trade, we show how the future will change in just a few years, and how practically every sector will be affected.
Industry-specific elements make the future tangible
With analysed examples of successful and less successful future strategies of familiar brands, we give an idea of how sensible it is to deal with these changes at the right time. Inspire your sector or your business with a lecture that makes clear the necessity of actively dealing with the future. We build direct references to your sector into our keynotes.
Entertaining, well-founded and motivating lectures – with approaches to solutions even for medium-sized enterprises
Our lectures are entertaining and thought-provoking – without drifting off into science fiction. The examples are well-founded. And the approaches to solutions that we present are realisable even for medium-sized enterprises. Future keynotes are presented by Heino Hilbig, who worked as a corporate strategist before founding Mayflower Concepts. He is also an author of books and he moderates future workshops. In the course of his career, Heino Hilbig has given hundreds of lectures in various sectors on the topics of strategy & conception, business development and future management.
References:
Here you will find a small selection of the keynotes that we have presented in past years.
September 2017
Don't be afraid of the future, Mr. Spock!
What you should do and what you should rather not do in order to still be in business tomorrow!
BAK members conference, Hamburg
Is it possible as an entrepreneur to foresee the future? If yes, how does it work? We present the pros and cons of different approaches, analyse, by means of concrete case studies, the more or less successful approaches of familiar companies and brands, and present a 10-point-program, with the help of which medium-sized companies can prepare for future changes.
June 2017
Don't be afraid of the future!
What you should do and what you should rather not do in order to still be in business tomorrow!
Anniversary conference of the Medienforum Kiel
Foto und Medienforum Kiel lecture on the future. Is it possible as an entrepreneur to foresee the future? If yes, how does it work? We present the pros and cons of different approaches, analyse, by means of concrete case studies, the more or less successful approaches of familiar companies and brands, and present a 10-point-program, with the help of which medium-sized enterprises can prepare for future changes.
March 2017
The end of smartphones – how are we going to take our photos tomorrow?
Spectaris, the association of the high-tech industry
There is mounting evidence that the end of smartphones is approaching. What will this mean for the economic factor of photography? Will the camera make a comeback? With the help of concrete scenarios, we present the possible developments in the areas of hardware and workflow and outline the effects on contemporary business models.
January 2017
The end of smartphones – how are we going to take our photos tomorrow?
Carl Zeiss AG
There is mounting evidence that the end of smartphones is approaching. What will this mean for the economic factor of photography? Will the camera make a comeback? With the help of concrete scenarios, we present the possible developments in the areas of hardware and workflow and outline the effects on contemporary business models.
November 2016
The end of smartphones – how are we going to take our photos tomorrow?
DGPh Deutsche Gesellschaft der Photographie
Lecture at the congress "smart as Photography". With the help of the results of technology research, Mayflower Concepts has developed possible scenarios for the development of photography following the displacement of smartphones. A video of the lecture can be found in the photoblog.
February 2016
The magic of the brand: How to distinguish sales-effective marketing from hot air. And why you should take the time to do this.
Unternehmerverband Wirtschaftsförderung Varel
How can you generate demonstrably more revenue and gain through proper marketing? In an emotional, entertaining lecture, Mayflower Concepts demonstrates why you should not believe all the promises of the marketing sector – and how to distinguish between really effective measures and empty promises.
February 2015
Single Channel, Multichannel? OmniChannel! Online marketing strategies for manufacturers and trade
SPECTARIS, business association, optical industry, Berlin
For many entrepreneurs, the online world is still seen as competition, or, at best, a parallel sales channel to stationary outlets. Mayflower Concepts shows how, through intelligently linking several different tools, you can obtain notably better results.
January 2015
Photography, the most emotional business of the world – why then the market collapses?
Digital Imaging Marketing Association, Las Vegas
In an association lecture, Mayflower Concepts demonstrates which roles traders, manufacturers, associations and the press have played in the current downfall of the photography industry, and what must be done to change the situation.
January 2015
Smartphones, saturation, collapsing camera market - which ways are there from the crisis?
Consumer Electronics Show, Las Vegas
Are there really no alternatives for an apparently dying industry such as photography? Through a neuromarketing analysis, Mayflower Concepts shows why the photo industry misses out on the digital customer of today, and how this might be changed.
June 2014
The collapsing photo market – which ways lead out of the crisis?
Ringfoto shareholder meeting, Nuremberg
For many companies and managers, the online world is still seen as competition, or, at best, a parallel sales channel to stationary outlets. Mayflower Concepts shows how, through intelligently linking several different tools, you can obtain notably better results.
June 2014
Photography is a dying market - really?
SWICO Photography Association Switzerland, Zurich
Are there really no alternatives for an apparently dying industry such as photography? Through a neuromarketing analysis, Mayflower Concepts shows why the photo industry misses out on the digital customer of today, and how this might be changed.
February 2014
Photo retailers and their customers – love match or marriage crisis?
Business Forum Imaging, Köln
December 2013
Dying Market Photography - way out of the crisis
Annual conference of the GfK Consumer Research Association, Nuremberg
The photo market is in a state of upheaval, but so far no one has really perceived this. Mayflower Concepts demonstrates scenarios of how bad it could become – and what may be done about it.
August 2013
Crisis communication – or better still, crisis management?
Q-Data Service GmbH, Hamburg
Lecture on the annual customer event: Crises can be avoided – how to recognise danger spots and prepare yourself: Have you sold pencils to Israel and now the public prosecutor is standing at your door? In a noteworthy lecture, partners of Mayflower Concepts presented the entire spectrum of potential risks even for small and medium-sized enterprises, and explained processes that are best initiated before a crisis begins. For when a crisis comes, it generally comes unannounced.
July 2013
Brands and Social Media: Opportunities and pitfalls for brands in theory and in practice.
University of Technology and Economics, Berlin
Not all that glitters is gold: In a lecture given to marketing students, Mayflower Concepts shows where the current marketing methods have their scientific limits and where they become merely a question of faith..
June 2013
The photo industry – the long way to "smarter" photography
SPECTRAIS, the association of the high-tech industry, Berlin
here are some early signs of a profound crisis in the photo market. Mayflower Concepts contradicts the brave new world of digital pictures and shows how manufacturers, trade and associations communicate over the heads of the “new” digital consumer. A concept, based on the knowledge of neuromarketing, for a joint effort of the industry rounds off the lecture.
February 2013
The Smart Imaging Market - a long way to go?
Business Forum Imaging, Cologne
There are some early signs of a profound crisis in the photo market. Mayflower Concepts contradicts the brave new world of digital pictures and shows how manufacturers, trade and associations communicate over the heads of the “new” digital consumer. A concept, based on the knowledge of neuromarketing, for a joint effort of the industry rounds off the lecture.
