Dying market 'Photography'? A call to action to CIPA, Photoindustrie-Verband and PMA

Presentation held at Gfk Imaging Summit 2013

The imaging market is in one of the biggest crisis ever: The market for cameras is shrinking with double digit percentage year on year and - according to actual CIPA - may reach this year only 50% of what we saw just four years ago.

How to stop this? How to turn the market back to something, which inspires consumers, enhances the market and satisfies trade and manufacturers again?

Find here the presentation video.

If you like to read the presentation itself, please find it here.

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